Angel Match · B2B · database of startup investors
Hire six writers to blog steadily and ship free tools for search traffic
Traffic grew after 6-8 months; MRR rose from $3K to $20K (Meta ads added too)
What they did
What happened
- Stage
- growth
- Effort
- six content writers plus tech team building free tools, 6-8 months before results
This shipped together with other changes, so the result can't be credited to this alone.
In their words
I make $32K/month from 3 simple, boring websites
Pat WallsNice. Obviously, you launched this on Product Hunt. It was a cool new idea, made $4,000. But how did you actually grow this into a business that now makes over $30,000 a month and has been, you know, a full-time income? What was your marketing strategy for these sites?
RashidSo, one day I was sitting in front of my computer and I was looking at Google Analytics, and I saw that we're getting like 60 clicks per day on Angel Match. And idea hit me, so I was like thinking, "What if I like 10x this traffic? Would that translate into like 10x-ing my MRR?" And that's how I came across SEO. We hired six content writers. We started publishing blogs consistently. At the same time, with the tech team, we were building and launching like free tools
Rashidand all types of valuable content for our users. By doing that for like 6 months or 8 months, our traffic started to grow. And then basically from $3,000 MRR to $20,000 MRR, we grew through SEO and added like Meta ads. At highest point, we reached 43k in MRR.
Pat WallsOkay, cool. Well, thank you for sharing that. As someone who's been successful in this space, you built three successful sites. What is the secret behind a successful directory, database product that you've been so successful with?
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Turn your own hand-built investor list into a paid database and launch it on Product Hunt~$4,000 in the launch month; showed other founders had the same problem
- Generate search pages from your database with programmatic SEOBrings half of revenue; no page counts or setup details given
- Grow a second investor database on search traffic alone, with no other marketing$2,800 MRR with no marketing beyond SEO
- Add a small amount of Facebook ads on top of search trafficPart of the $3K to $20K MRR climb alongside SEO; no separate numbers
- Price plans by how many investors a customer can contact each monthPlans from $59/month to a few thousand; 33% of trials convert to paid
- Build more look-alike database sites for nearby audiences, like journalistsInvestor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue
- Build your own investor list by hand and cold email angels and VCsGot calls with big-name VCs and angels; no raise amount given
Tags: google, blog, free-tools, content-writers