GTM Sauce

Angel Match · B2B · database of startup investors

Add a small amount of Facebook ads on top of search traffic

Part of the $3K to $20K MRR climb alongside SEO; no separate numbers

Unknownpaid-social

What they did

Added Meta (Facebook) ads alongside SEO; described as 'a little bit' of paid traffic. No budget, targeting or creative details given.

What happened

Credited together with SEO for growth from $3K to $20K MRR; no separate numbers
Stage
growth
Effort
'a little bit' of paid Facebook ads

This shipped together with other changes, so the result can't be credited to this alone.

In their words

I make $32K/month from 3 simple, boring websites

Play from 7:12
2:05

Pat WallsI love these kind of websites. Get all this data, put it in one place, make it useful for people that need to raise money or whatever it is. There's so many cool ideas around this. We're going to get into it. But first, show me this is legit, show me how much money these businesses are making. Could you do that?

2:18

RashidYeah, absolutely. This one is Angel Match. We are at 29,000 MRR as of today. Active subscribers is 360 users. Our trial conversion rate is 33%. And as of now, Angel Match is bringing about 800 to 1,000 clicks per day across organic, referral, direct, and a little bit of paid Facebook ads. The prices for Angel Match starts at $59

2:45

Rashidper month, and we have few-thousand-dollar prices as well. So it depends on how many investors you want to reach out per month. And this is Investor Hunt. It's making 2,800 as of today. For Investor Hunt, we don't do any marketing, it's just an SEO. Also for Investor Hunt, it's basically $57, $97, and $297. And this is Journalist Hunt. It's making $260.

Rashid… in front of my computer and I was looking at Google Analytics, and I saw that we're getting like 60 clicks per day on Angel Match. And idea hit me, so I was like thinking, "What if I like 10x this traffic? Would that translate into like 10x-ing my MRR?" And that's how I came across SEO. We hired six content writers. We started publishing blogs consistently. At the same time, with the tech team, we were building and launching like free tools

7:12

Rashidand all types of valuable content for our users. By doing that for like 6 months or 8 months, our traffic started to grow. And then basically from $3,000 MRR to $20,000 MRR, we grew through SEO and added like Meta ads. At highest point, we reached 43k in MRR.

7:32

Pat WallsOkay, cool. Well, thank you for sharing that. As someone who's been successful in this space, you built three successful sites. What is the secret behind a successful directory, database product that you've been so successful with?

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Tags: meta, supplement-to-seo