GTM Sauce

Angel Match · B2B · database of startup investors

Build more look-alike database sites for nearby audiences, like journalists

Investor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue

Mixedportfoliopositioning-niche

What they did

Built three near-identical database products for slightly different needs: Angel Match (125K angels/VCs for early-stage founders), Investor Hunt (investor database, $57/$97/$297) and Journalist Hunt (200K journalists for small businesses and media companies seeking press, $49-$99/month tiers).

What happened

Portfolio at ~$32K MRR; Investor Hunt $2,800 and Journalist Hunt only $260 MRR
Stage
expansion

In their words

I make $32K/month from 3 simple, boring websites

Play from 1:38
1:30

Pat WallsAwesome. Well, I'm excited to talk all about these sites you built. I think they're super cool. Explain your three different websites in just a few sentences, how they work and how they make money.

1:38

RashidLet's start with Angel Match. It's a database of like 125,000 angels and VCs. We primarily focus on helping early-stage startups who are raising capital. The other one is Investor Hunt. It's just an investor database product. And the third one is Journalist Hunt. It's a database of 200,000 journalists, which helps small businesses and media companies find journalists to get press coverage.

2:05

Pat WallsI love these kind of websites. Get all this data, put it in one place, make it useful for people that need to raise money or whatever it is. There's so many cool ideas around this. We're going to get into it. But first, show me this is legit, show me how much money these businesses are making. Could you do that?

2:45

Rashidper month, and we have few-thousand-dollar prices as well. So it depends on how many investors you want to reach out per month. And this is Investor Hunt. It's making 2,800 as of today. For Investor Hunt, we don't do any marketing, it's just an SEO. Also for Investor Hunt, it's basically $57, $97, and $297. And this is Journalist Hunt. It's making $260.

3:12

RashidFor Journalist Hunt, we don't have that many users, but we see that people buy the basic and the middle tier, which ranges between $49 to $99 per month.

3:23

Pat WallsI personally love Rashid's approach to building, and specifically these businesses that he's built. Why? Because these business ideas don't chase some crazy AI trend or something like that. They are just simple websites that actually work and have made money over the course of years. Because I think the real lesson behind this story and these businesses is that these businesses solve a painful problem. And in my opinion, that is the most …

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Tags: database-product, clone-for-adjacent-audience