Angel Match · B2B · database of startup investors
Generate search pages from your database with programmatic SEO
Brings half of revenue; no page counts or setup details given
What they did
What happened
- Stage
- growth
In their words
I make $32K/month from 3 simple, boring websites
Rashid… a database product or directory product idea. You don't want to just start any kind of database or directory. You need to start those that solves a particular problem, right? Once you're building a database that solves a problem, the next step is start collecting the data. And to get the data, you can manually build it like I did at the beginning. If you're like tech savvy, maybe you can like build some automated systems and collect that data.
RashidAnd the third step would be get as much eyeballs as you can, launch it, and get the first like feedback. If you see that someone is willing to pay for it, some people are signing up, you have a good signal. And I believe for directory and database products, SEO works very, very well. So, I would focus on programmatic SEO. For us, it brings half of our revenue. And if you do it consistently, you will get there.
Pat WallsIf you are watching this far into the video, Rashid just gave up his sauce, which is programmatic SEO. Do a Google on that one. We will also have some other videos on that. Let's switch topics a little bit and talk about tech stack. How, specifically, do you build a database SaaS in 2026, and what do you recommend, tools to use?
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More from this episode
- Turn your own hand-built investor list into a paid database and launch it on Product Hunt~$4,000 in the launch month; showed other founders had the same problem
- Hire six writers to blog steadily and ship free tools for search trafficTraffic grew after 6-8 months; MRR rose from $3K to $20K (Meta ads added too)
- Grow a second investor database on search traffic alone, with no other marketing$2,800 MRR with no marketing beyond SEO
- Add a small amount of Facebook ads on top of search trafficPart of the $3K to $20K MRR climb alongside SEO; no separate numbers
- Price plans by how many investors a customer can contact each monthPlans from $59/month to a few thousand; 33% of trials convert to paid
- Build more look-alike database sites for nearby audiences, like journalistsInvestor Hunt at $2,800 MRR, Journalist Hunt at $260; flagship still ~90% of revenue
- Build your own investor list by hand and cold email angels and VCsGot calls with big-name VCs and angels; no raise amount given
Tags: google, programmatic-seo, database-product