Ask unhappy users three questions by email they can answer by replying

Anada Lakra… to get more feedback and you're going to get more people to jump on calls who are happy users because they're like, "Oh, my gosh. My favorite product reached out to me for my feedback. I want to book this call." And people who did not have a good experience are going to be less likely to jump on those calls. So it's really important to keep that in mind and to be aware of the bias in the feedback and the features that people are also asking for.

Anada LakraA lot of the time people who did not have a good experience or did not feel like the product met what they were looking for, those people might not want to jump on a call, but if we give them just a three-question mini-survey in an email, where they don't even have to click on anything, they can just respond in an email. They'll be more likely to answer that. Or when someone goes to cancel their subscription or their trial, having a mini-flow there that asks them what actually went wrong. I think just being aware of that bias and making sure that you're not overly indexing on making those happy people happier, which is important, but that could also lead you toward making this super niche, super technical product. And you also want to create a product that has ... Especially as it grows, wider and wider appeal.

David BarnardSuch great advice. Gosh, there's so many things I want to talk about. We don't have a ton of time left, but maybe we can speed run some of the virality and growth things y'all have done because you've gotten some really cool growth wins and some viral moments and things like that. What would you say were the maybe top three most impactful lessons on the growth side or top three viral moments?