Auto-invite users to 15-minute calls booked with whoever on the team is free

Anada Lakra… we talk about, but a muscle that we keep fresh because I think the user base is always also going to change and their expectations are going to change. You're going to bring in naturally newer people as you expand. So it's really important to not just have this ... Do a bunch of user interviews at the beginning and then be like, "Okay, that's our user." And then just not evolve that understanding. So the things that we've implemented is ...

Anada LakraFor example, we send out automated invites to users and we pick a variety of different people. Sometimes it's subscribers who have been with us for two or three years, sometimes it's people who just started trial a week ago and converted or didn't convert, and we ask them to jump on a call with our team for 15 minutes and share their feedback. And that invite automatically invites the people on the team who have availability in their calendar. So what that creates is that basically every single person on the team, myself, my co-founder, our engineers, our growth people, everyone is in at least two user interviews a week. So we're actively talking to people for at least 15 minutes twice a week. That's just one example.

Anada LakraAnother example is we've created this super user group and we hold weekly or so calls with them, and that's a great opportunity for ... This is the people who already engage with the app a lot, to figure out, how do we make these experiences better for them? And where that's been really impactful is to actually have our engineers demo new features that we're working on and get feedback from those users on those features, so that they're a part of …