BoldVoice · B2C · accent coaching app
Show a sample of the full in-app results to push web users to the app
Founder says it boosts web-to-app conversion; no numbers
What they did
What happened
- Stage
- scale
In their words
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
Anada LakraFor example, we recently added this really cool feature, where it doesn't just tell you the country where your accent is from, but it also goes down to the city level. And once we implemented that, it had another viral boost because again, had this new unique edge to it. Yeah, we can constantly see it have this evergreen value with random, unpredictable spikes, but we have a few levers where we can boost it by adding new features.
Anada LakraAnother thing that we did is that we showed people a snippet of the sample of the full results that they would get in the app. So they're not just seeing this result and then they have to make the leap of faith to go onto the app. We're telling them, "By the way, here are some of the other things you'll see on the app." And that invites them to get to the app or it boosts the conversion rate to get them to the app.
David BarnardYeah, that is so cool. What's the number two top growth hack, lesson, viral moment?
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- Build a free web tool that guesses where you're from after 10 seconds of speech~100K people in Korea tried it the day after one investor posted it
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- Show a countdown of free scans left before the paywall appears
Tags: web, teaser, results-preview, free-tool, app-install