An AI writing tool · B2C · founder the host knows
Hire young freelancers found in Discords and DMs to run mass UGC
One app reached $750K/month, another $600K/year; host gives no detail
Workedugc-creatorscreator-opsorganic-short-video
What they did
The host spends most of his time digging through Discords, Twitter DMs and Telegram chats for young freelancers with one or two strong case studies who haven't yet gone in-house or started an agency. Founders he knows followed this playbook with mass UGC content (the three roles and creative strategy layers he describes).
What happened
An AI writing tool scaled to $750K/month and a fitness app to $600K/year, 'and dozens of others'.
In their words
The Superwall Podcast · Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes“most of my time is spent just digging through Discords and Twitter DMs and Telegram chats just finding these young freelancer-type people that have one or two really good case studies, but they haven't been snatched up in-house or started some like bloated agency yet.”
“This AI writing tool scaled to 750k a month, a fitness app grew to $600,000 a year, and dozens of others, all by following the same stuff I explained and creating mass UGC content.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Halo: Take a personal loan to hire many creators posting organic videos$0 to $300K/month in 45 days; 600M views in 2 months, no ads
- Run your viral organic videos as ads, and have top creators film adsOrganic margins 50-80% vs 10-30% for ads; host says reuse beats typical ad UGC
- StudyFetch: Let creators be on camera while your own team decides the content strategy2 billion views and eight-figure ARR
- Pingo: Film creators mispronouncing foreign words while the app's AI roasts them$500K/month and over a billion views
- Pay an agency $30K a month to run organic contentFlopped; agency incentives didn't match the team's
- Hire three people for organic: a trend watcher, a creator coach, a recruiterHost's view from many teams; no numbers