GTM Sauce

An app using influencer videos · guest's friend's app

Bring your app in a full minute into creator videos if views need it

60 seconds in was the sweet spot; Cal AI's timing would cut views

Workedinfluencerexperimentation

What they did

A friend's app found its integration sweet spot at the 60-second mark in influencer videos. Using Cal AI's 20-30 second timing would have cost it the views it needs to be profitable.

What happened

60-second integration keeps the views the app needs to be profitable
6:08
“My friend has an app where his sweet spot is the 60-second mark.”
Jake Castillo
6:33
“if he tried to stick to Cal AI's, then he would not be getting nearly as many views as he currently is, and that's what he needs to be profitable.”
Jake Castillo

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