Cal AI · B2C · AI calorie tracking app
Show your app as early in creator videos as you can without losing views
Sweet spot was 20-30 seconds in; earlier hurt views
Workedinfluencerexperimentation
What they did
Started with the app integration required at a later second mark so the video wouldn't feel like an ad and would go more viral. Then tested bringing it in earlier and earlier across influencer videos until finding the earliest point that didn't hurt views: 20-30 seconds in for Cal AI. Earlier integration helps conversions, later helps views; the right timestamp is unique to each app and must be tested, not copied.
What happened
Found the sweet spot at 20-30 seconds: the earliest the app could appear without impacting views
“at one point, we had like the integration like it had to come in at this second mark and then we it was like, because we want to do that so that it doesn't feel like an ad and it goes more viral.”
“we've tested bringing it in bringing it in a little earlier and earlier, and then like we found the sweet spot where like this is the earliest we can get it in without it impacting views.”
“for us, it was like we wanted it within like the 20-to-30-second range”
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