Cal AI · B2C · AI calorie tracker
DM a founder who has already built apps to join as co-founder
Workedteam-process
What they did
Zach, with childhood friend Henry, sent a DM to Blake, who had already built AI apps, and they formed Cal AI; later offered a COO role to Jake after seeing his work at StudyBuddy. Blake says he would not have replied to a copycat pitch.
- Stage
- Pre-launch (Pre-launch, then early scaling)
“Around that same time was when I initially sent a DM to Blake to meet him.”
“I knew Jake was doing great work at StudyBuddy. So I offered that he join us.”
“If Zach's initial DM to me had been like, hey, I created a copycat of this, I wouldn't have responded and we never would have worked together.”
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- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
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- Ask creators to cross-post on both platforms as a casual, no-big-deal extraCreators accept most of the time; founder's claim, no numbers