Cal AI · B2C · AI calorie tracker
Turn down early buyout offers when you see more growth ahead
Later sold for more at ~$50M/year; price not disclosed
Workedexit-ma
What they did
At end of 2024 the team received low eight-figure offers; co-founders called each other constantly and reached a collective decision not to sell because they saw more growth ahead. Later sold for an undisclosed larger amount.
What happened
Eventually sold for 'crazy amount of money' at ~$50M/year run-rate; exact price withheld
- Stage
- End of 2024
Related topics
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More from Cal AI
All 84 Cal AI tactics- Pay $350-450 for four posts plus view bonuses that stop at 1M viewsKeeps the upside of viral hits; founder gives no numbers
- Price a creator on the average of their 5 worst of 20 recent videosMost deal videos land nearer the mean, so the rest is profit
- Agree with a creator's view boast, then guarantee 700-800K views when they claim 1MGuaranteed a profitable CPM on every deal; creators couldn't back down
- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Pay creators $100-200 when a friend they refer signs a dealReally helped; got direct numbers and deals around talent agents
- Ask creators to cross-post on both platforms as a casual, no-big-deal extraCreators accept most of the time; founder's claim, no numbers