Cat on Chair · B2C · cat-themed focus timer app
Give the app away free; sell pro features for $29.99 lifetime or $19.99 a year
Most sales come from the $29.99 lifetime plan
Workedpricingpaywall
What they did
Free download with pro features behind a paywall (managed in RevenueCat). Plans: $29.99 lifetime, $19.99 annual, and family share usable by up to six people.
What happened
Most sales come from the lifetime plan; over $18K in the last 30 days.
- Stage
- monetization
“It is a free app. Everyone can download it, use it. Uh but we have many pro features, and our lifetime plan is $29.99, and our annual is $19.99.”
“Most of sales come from the lifetime.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Cat on Chair: Invite dozens of REDnote followers to beta test for a month before launch~3,000 downloads in launch week, but serious bugs remained for months
- Cat on Chair: Launch first on REDnote, where your co-founder already has followers~3,000 first-week downloads; a few small viral moments; users still mostly Chinese/Taiwanese
- Cat on Chair: Get your app into Instagram creators' 'favorite apps' roundup postsOne post hit 2M+ views; a Threads reshare doubled downloads and revenue overnight
- Cat on Chair: Turn a plain Pomodoro timer into a cat game with collectible furniture and catsOver $18K in the last 30 days; 127K downloads in a crowded category
- Cat on Chair: Have the cat leave a gift after a finished session, and trash if you quit
- Cat on Chair: Let users pet the cat: it meows when tapped or when you say its name