Coherence · B2C · breathwork app
Spend ~$2,500 a month on video editors and $800 on a thread ghostwriter
Core of their organic model; business runs at ~50% margin
Unknownorganic-short-videoteam-process
What they did
Largest cost line is about $2.5K/month on video editors, 'pretty core to the organic content model'. A ghostwriter helps write X threads for $800/month. A virtual assistant handles admin for $500/month. Total costs $5-6K/month.
What happened
Operating at about 50% margin with this cost base
- Stage
- Growth
- Effort
- ~$3.3K/month on content help
“So, we spend about 2.5k on video editors, which is pretty core to the organic content model.”
“So, we have a ghostwriter helps us write some threads, $800 a month.”
Related topics
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More from this episode
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- Coherence: Film 30 to 60 short videos in one go and post every dayFounder says it lets them out-post everyone; no numbers
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- Coherence: Start spending $1,000-2,000 a month on influencer partnershipsJust getting started; no results yet
- Coherence: Give a 3-day free trial on the $40 yearly plan only; charge $10 monthly upfront