Coherence · B2C · breathwork app
Post about topics you love, then build the app around the post that goes viral
A viral 'vortex breath' tweet became the app; ~$85K in 8 months
Workedvalidationfounder-brandorganic-social
What they did
Before building anything, both founders posted content on topics that genuinely excited them (Jack: threads on spiritual/esoteric topics; Nick: breathwork). They watched which ideas went viral. Jack's tweet about the 'vortex breath' went super viral overnight, which became the idea for the app; they then built the MVP with Cursor in a few weeks and launched February 2025. 'We basically reverse engineered the content into the app.'
What happened
Viral tweet led to the app idea; app reached 15,000 downloads and ~$85K revenue in 8 months
- Stage
- Pre-launch (Pre-product / idea)
“So, we started with the content first. We made content that we cared about, and that's how we learned what was actually resonating. Once we saw what went viral, then we built the app.”
“It all started with the vortex breath. I wrote a tweet and posted it. Next morning, Nick goes, "Yo, your vortex breath tweet is going super viral."”
Related topics
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