Coherence · B2C · breathwork app
Film 30 to 60 short videos in one go and post every day
Founder says it lets them out-post everyone; no numbers
Unknownorganic-short-videofounder-brand
What they did
Nick's playbook: pick a painful niche and make lots of content about it; batch content ideas weekly; film in bulk, 30-60 videos in a session ('hook, film, done, another one'), giving about two months of content; see which pieces work; then 'outmarket everyone': make as many Reels as possible, hire clippers if you can. As bootstrapped founders, Nick is the face and posts 'like a madman every single day'. Planned next step: put Spark and Meta ad money behind the winning organic videos to test willingness to pay.
What happened
Presented as their playbook; no separate numbers
- Stage
- Growth
- Effort
- Daily posting by the founder
“Step two, batch your ideas weekly. I would be presenting myself as a solution by just batching my content ideas weekly. Step three, film in bulk. And then I would go and just pump out 30 to 60 videos, looking hook, film, done, another one, film, done, and have two months worth of content done.”
“For us, we're fully bootstrapped, so I'm just like, I'm the face. I will post like a madman every single day.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Coherence: Post about topics you love, then build the app around the post that goes viralA viral 'vortex breath' tweet became the app; ~$85K in 8 months
- Coherence: Test ideas as posts on X, then remake the winners as Reels, TikToks, then YouTubeFounders say it shows what the market wants; no numbers
- Coherence: Open a video with "Do you want to know something they don't want you to know?"~8M views across platforms, 1M the next day; turned into a series
- Coherence: Spend ~$2,500 a month on video editors and $800 on a thread ghostwriterCore of their organic model; business runs at ~50% margin
- Coherence: Start spending $1,000-2,000 a month on influencer partnershipsJust getting started; no results yet
- Coherence: Give a 3-day free trial on the $40 yearly plan only; charge $10 monthly upfront