Coherence · B2C · breathwork app
Start spending $1,000-2,000 a month on influencer partnerships
Just getting started; no results yet
Unknowninfluencerpartnerships
What they did
Beginning to work with influencers, spending about $1-2K/month on partnerships. No details on terms or creators.
- Stage
- Growth
- Effort
- $1-2K/month, just started
“Influencers, we're just kind of getting into now. So, we're spending about 1 to 2k on that for partnerships, etc.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Coherence: Post about topics you love, then build the app around the post that goes viralA viral 'vortex breath' tweet became the app; ~$85K in 8 months
- Coherence: Test ideas as posts on X, then remake the winners as Reels, TikToks, then YouTubeFounders say it shows what the market wants; no numbers
- Coherence: Film 30 to 60 short videos in one go and post every dayFounder says it lets them out-post everyone; no numbers
- Coherence: Open a video with "Do you want to know something they don't want you to know?"~8M views across platforms, 1M the next day; turned into a series
- Coherence: Spend ~$2,500 a month on video editors and $800 on a thread ghostwriterCore of their organic model; business runs at ~50% margin
- Coherence: Give a 3-day free trial on the $40 yearly plan only; charge $10 monthly upfront