Fastlane · B2C · short video marketing tool
Find your heaviest users in analytics and call them to learn what helps
Showed short-form views and installs were the value; team went all-in on it
Workedfeature-developmentpositioning-nicheanalytics-attribution
What they did
Tracked nearly everything in PostHog, identified the users using the platform the most, got on calls with them and asked Mom Test-style questions focused on how the platform was actually helping them.
What happened
Learned short-form content (views, conversions, app installs) was the core value and doubled down entirely on it
- Stage
- Pre-launch (Post-MVP)
“we had PostHog tracking almost everything, and we found everyone that was using the platform the most, the power users. And then we jumped on a call with them”
“And we realized, "Okay, short-form content was the thing. Getting views, getting conversions, getting app installs was the thing." And so, we doubled down entirely on that.”
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