Fastlane · B2C · short video marketing tool
Find early users in Reddit threads and with free lead magnets on social
Waitlist reached about 2,000 people by the December beta
Workedcommunitycontentorganic-social
What they did
'Fighting for customers one-to-one': crawled Reddit threads for people with the problem and posted lead magnets across social media, funnelling signups into a waitlist (then into usability calls).
What happened
~2,000-person waitlist at December 2025 beta
- Stage
- Pre-launch
“So, we liked to call this fighting for customers one-to-one. So, we'd be crawling Reddit threads, posting lead magnets all across social media”
Related topics
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More from this episode
- Fastlane: Give users 7 extra days of access for booking a call with youAbout 20 calls a week, 2,000 calls total; founder calls it the main growth driver
- Fastlane: Ask people how they solve the problem today, not whether they like your ideaFound a shared pain for solopreneurs; founder says it told them what to build
- Fastlane: Email every waitlist signup a call invite, then silently watch them use the productRevealed lots of UI friction; led to the swipe-style redesign
- Fastlane: Find your heaviest users in analytics and call them to learn what helpsShowed short-form views and installs were the value; team went all-in on it
- Fastlane: Cut an all-in-one marketing AI down to just short-form videoAbout $69K MRR two months after public launch; earlier version had little traction mentioned
- Fastlane: Put all call notes in one AI dashboard and score which customers love youShowed signups who said 'I need marketing now' stick around better than curious ones
- Fastlane: Sell a paid beta to your waitlist and iterate for months before launchingAbout $16K ARR from beta users before the public launch