FinalBoss Sour · B2C · sour candy brand
Post a scrappy 'we made way too much, so it's on sale' video
Hit every time creators remade it; brand had views but no sales before
Workedorganic-short-videougc-creators
What they did
Script: 'We made way too much sour candy, so we're putting it on sale. Not the typical junk you see filled with sugar and chemicals, but real fruit covered in real sour. Just look at the ingredients list. Some of you guys are snagging these 18-pack variety boxes for less than $20, so this definitely isn't going to last much longer.' Shot scrappy, like it was made in the founder's kitchen. Every UGC creator brought on was given it to rinse and repeat, mixed with other narratives such as Keith Lee reviewing the product.
What happened
Before, the brand got views but nothing converted; this video was remade by every UGC creator and 'every single time, it's hit'. Combined with the Keith Lee review narrative it made the brand 'go nuclear'.
- Stage
- brand already getting organic views but not converting
In their words
The Superwall Podcast · Daniel Kwon - He made $2.2M from building simple apps. Here's how (no-code)“We made way too much sour candy, so we're putting it on sale. Not the typical junk you see filled with sugar and chemicals, but real fruit covered in real sour.”
“they were trying to go viral on organic. They were getting views, but nothing was converting.”
“this video has been rinsed and repeated by all the UGC creators that we brought onto Dimension, and every single time, it's hit.”
“Keith Lee reviewed FinalBoss Sour, and that ended up making FinalBoss Sour go nuclear, especially when combining it with the small business factor, with the clearance sale.”
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