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Shepherd · B2C · Bible reading habit app

Replace the AI chat with a custom devotional and drop 'AI' from the copy

Unknownfeature-developmentcommunity

What they did

Briefly added an AI chat feature; members in the Discord pushed back because the launch content was anti-AI. Removed it and turned it into a feature that generates a custom devotional, with no mention of AI in customer-facing copy.
28:34
“we got rid of the AI chat feature and turned it into more of like a custom devotional feature where it would generate a devotional for you, but all the customer-facing copy does not contain AI.”
Daniel Kwon

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