GTM Sauce

FollowBuddy · B2C · Instagram unfollower tracker

Build the safe version of a tool whose rivals get people's accounts banned

Gives videos a reason to convert; no separate numbers

Workedpositioning-nicheproduct-activation

What they did

Competing unfollower apps got users banned for breaking Instagram's Terms of Service. FollowBuddy only uses Instagram's approved data export: users download their followers/following files, upload them, and FollowBuddy compares against the previous audit. The safety angle is used in marketing videos.

What happened

Lets content explain why FollowBuddy is different, which raised conversion
Stage
Product design

This shipped together with other changes, so the result can't be credited to this alone.

13:06
“All that we're doing is telling people who unfollowed them through leveraging Instagram's export data feature.”
Ben Leavitt
“We're not breaking any of their Terms of Service.”
Ben Leavitt

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