FollowBuddy · B2C · Instagram unfollower tracker
Build the safe version of a tool whose rivals get people's accounts banned
Gives videos a reason to convert; no separate numbers
Workedpositioning-nicheproduct-activation
What they did
Competing unfollower apps got users banned for breaking Instagram's Terms of Service. FollowBuddy only uses Instagram's approved data export: users download their followers/following files, upload them, and FollowBuddy compares against the previous audit. The safety angle is used in marketing videos.
What happened
Lets content explain why FollowBuddy is different, which raised conversion
- Stage
- Product design
This shipped together with other changes, so the result can't be credited to this alone.
“All that we're doing is telling people who unfollowed them through leveraging Instagram's export data feature.”
“We're not breaking any of their Terms of Service.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- FollowBuddy: List what buyers ask at each stage, then check YouTube search volume$0 on ads; 40K monthly search-driven views; ranks #1 for key searches
- FollowBuddy: Make a 'Best Instagram Unfollower Tracker Apps' video explaining why yours is safer25K views in 7 months from a 20-minute video; ranks #1; converts 'way higher'
- FollowBuddy: Put the search phrase first in the title and repeat it in description and tagsRanks #1 for several unfollower-app searches
- FollowBuddy: Open by repeating the search, admit a downside, then link the next videoMentioning a con has improved conversion, he says; no numbers
- FollowBuddy: Keep remaking videos for the same search, across several channels, until they rankFounder says you end up the face of every search; no numbers
- FollowBuddy: Post a video showing a manual fix for a problem your audience keeps asking about1M+ views and a million visitors sent to someone else's tool; became FollowBuddy
- Make YouTube search videos for software companies, as their agency or affiliateBecame top-converting affiliate or top revenue source for several software companies
- FollowBuddy: Offer a free trial, then weekly, monthly or $50 yearly plans; push yearly
- FollowBuddy: Hire a great developer full time, promising a job after the buildWorked; skipping the best people earlier cost him a year and a lot of money