Gamma · AI presentation maker
Let the decks and sites users make get shared and show up in search
Grew with very little paid acquisition; valued at $2B+
Workedproduct-viralityseo
What they did
Every presentation/website made in Gamma is shared inside companies and at conferences (personal/social viral loops), and published 'gammas' get indexed by search engines and cited in ChatGPT/Claude answers (SEO/AEO), bringing in new users without ad spend.
What happened
Grew very cost-efficiently with very little paid user acquisition; now valued north of $2B.
In their words
Sub Club by RevenueCat · 12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth“they've grown extremely cost efficiently with very little paid user acquisition because of these PLG loops.”
“as more and more of these gammas get indexed by search engines and are now discoverable by other users, or they start to get referenced in responses to LLM prompts on ChatGPT or Claude, then other people can discover Gamma.”
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