Notion · notes and wiki workspace
Get early-adopter creators to post tutorials and templates for your new AI feature
Drove organic adoption of Notion AI and better new-user retention; no numbers
Workedcommunityinfluencerretention
What they did
When launching Notion AI in 2023, Notion reused its early community playbook: early AI adopters on YouTube, TikTok, Instagram and Discord posted how they used Notion AI, shared templates and databases, and tips to get value out of it.
What happened
Drove organic adoption of Notion AI and improved new-user retention by getting users over the activation hump in the first 24-48 hours.
In their words
Sub Club by RevenueCat · 12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth“they had these early AI adopters on YouTube, on TikTok, on Instagram, on Discord, just sort of talking about how they were using Notion AI, publishing templates or databases that they were using tips and tricks for how to get the most value out of it.”
“that really helped to drive a lot of organic adoption of their new AI products, but it also helped to improve new user retention”
Related topics
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