notes and wiki workspace

How Notion grows

1 tactic from 1 interview.

About Notion

What it is: Horizontal workspace/wiki tool that added Notion AI in 2023

As described in the interviews, not independently verified.

Notion's tactic

Notion · notes and wiki workspace

Get early-adopter creators to post tutorials and templates for your new AI feature

Drove organic adoption of Notion AI and better new-user retention; no numbers

When launching Notion AI in 2023, Notion reused its early community playbook: early AI adopters on YouTube, TikTok, Instagram and Discord posted how they used Notion AI, shared templates and databases, and tips to get value out of it.

Workedcommunityinfluencer

Sub Club by RevenueCat · 2026-04-15

Topics

YouTube marketing for apps1 Community-led growth1 App retention and churn1 Influencer marketing for apps1 Instagram marketing for apps1 TikTok marketing for apps1

Interviews

12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth · Sub Club by RevenueCat · 2026-04-15