A consumer subscription app · B2C · Elemental Growth client
Switch from a hard paywall to a free plan
Subscriber conversion fell 50%+; reverted after a couple of weeks
Failedpaywall
What they did
Client attempted a shift from hard paywall to freemium; pulled back after a couple of weeks. Learnings are informing a planned second attempt.
What happened
More than 50% reduction in subscriber conversion.
- Effort
- Ran a couple of weeks before reverting
In their words
Sub Club by RevenueCat · 12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth“we had another client we work with where we attempted the shift to freemium and the initial results didn't work at all. We saw more than a 50% reduction in subscriber conversion. And so we very quickly pulled off of it after a couple of weeks”
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