Handwrytten · robot-written handwritten notes
Start paid social ads after lots of organic posting
Unknownpaid-socialorganic-social
What they did
Already posts a lot organically on social media; about to start social media advertising. No details on platforms, budget or creative.
In their words
Top Founders with Nathan Latka · Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M“Now we're going to start with social media advertising. We're doing a lot of social media posting, obviously, but now we're going to be doing social media advertising.”
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More from this episode
- Handwrytten: Hire one in-house writer to blog on searches like 'good luck messages'~40K search clicks a month, but few become paid accounts
- Handwrytten: Run Google search ads when most customers are worth very little$5 per click vs ~$0.20 margin from a typical small sender
- Handwrytten: Let customers trigger notes from their CRM, Shopify or ClaudeMost volume comes through automations; apps send only ~30-40 notes/day
- Handwrytten: Lease your robots to shipping partners for ~$1,000-1,250 a month each~30 robots leased; good margin but small revenue so far
- Handwrytten: Let customers add gift cards or cookies to each note
- Handwrytten: Stay bootstrapped and US-only instead of raising money to expandProfitable (~$350K in 2025) but growth hampered; revenue dipped
- Handwrytten: Buy weaker competitors and move their clients onto your platform