Handwrytten · robot-written handwritten notes
Buy weaker competitors and move their clients onto your platform
Unknownexit-ma
What they did
Idea discussed with host (who proposed debt-funded roll-up): buy competitors like Simply Noted and move their clients onto Handwrytten's better tech; fulfil UK-based RoboQuill's orders from the US and drop-ship.
In their words
Top Founders with Nathan Latka · Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M“We would just buy them, throw their clients on our platform. Their clients would have an upgrade, immediate upgrade and experience.”
Related topics
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More from this episode
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- Handwrytten: Run Google search ads when most customers are worth very little$5 per click vs ~$0.20 margin from a typical small sender
- Handwrytten: Start paid social ads after lots of organic posting
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- Handwrytten: Lease your robots to shipping partners for ~$1,000-1,250 a month each~30 robots leased; good margin but small revenue so far
- Handwrytten: Let customers add gift cards or cookies to each note
- Handwrytten: Stay bootstrapped and US-only instead of raising money to expandProfitable (~$350K in 2025) but growth hampered; revenue dipped