Practitioner pattern · Canyon Pergande (Co-founder of SideShift, which sells the creator marketplace, campaign manager network and organic-to-paid ads product he recommends)
Hire creators in Latin America for $15 a video and test new formats there
~40% cheaper per video than US creators; less competition, likely higher conversion
Workedugc-creatorslocalizationmarket-selection
What they did
Make the product available internationally to widen the creator pool. LATAM creators of similar quality cost ~$15/video vs ~$25 in the US. Companies use these markets as cheap testing grounds for new formats, then carry the winners to other markets. Start one market at a time with a test pool of 3-5 creators; for LATAM bring in a fluent Spanish-speaking manager. Europe and Asia (Korea, Japan, Singapore) are also picking up: high purchasing power, far less UGC, so audiences haven't seen the formats. Build a playbook per market that new managers can tweak.
What happened
Canyon sees companies having the most success in LATAM, with Europe and Asia picking up; creators are cheaper and he expects higher conversion from less saturated audiences.
- Stage
- summer 2026 trend
In their words
The Superwall Podcast · Canyon Pergande - How To Grow Your App 23x Faster Than The Competition“if you're paying $25 a video in the US, if you were to go down to LATAM, like you may be able to pick up similar quality creators for $15 a video.”
“they'll use a lot of these international markets as testing grounds to try to find new winning formats, because they can get a much cheaper cost per video out there”
“it's helpful to start with a small test pool of, call it, like 3 to 5 creators per market that you want to go after.”
Related topics
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