GTM Sauce

Consumer Club · B2C · Discord for app founders

Start with app builders, then invite info-product and e-commerce marketers moving into apps

Host says the mix made the community better; no numbers

Workedpositioning-nichecommunity

What they did

Consumer Club first gathered app builders obsessed with distribution in a Discord, then went after people from info products, e-commerce and other non-tech spaces who want to get into apps and are strong at marketing.

What happened

Host says having both groups made the product better.
25:09
“there's other people I found that are in the like info, or e-com, or like it's like other non-tech spaces that now want to get into apps, but they're like super cracked at marketing. So then, like, "Oh, now I'm going after those people."”
Joseph Choi

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