Practitioner pattern · Canyon Pergande (Co-founder of SideShift, which sells the creator marketplace, campaign manager network and organic-to-paid ads product he recommends)
Ask creators to also post every video to Instagram and Facebook Reels
Instagram now gets 10-20% more views than TikTok across programs
Workedorganic-short-videougc-creators
What they did
Over the past 3-6 months programs shifted weight from TikTok to Instagram, and many companies are layering in Facebook Reels. Cross-posting to Facebook is nearly effortless for creators (schedule in advance, one click, copy captions), so with a good bonus structure most creators will add Facebook with no or a nominal increase in base pay. TikTok is especially strict on 'monetization' apps (trading, crypto, side income, SideShift-like), with frequent shadowbans.
What happened
Across programs Canyon sees, Instagram drives roughly 10-20% more views than TikTok at similar posting volume.
In their words
The Superwall Podcast · Canyon Pergande - How To Grow Your App 23x Faster Than The Competition“over the past like 3 to 6 months, we have seen a really strong shift from TikTok to Instagram as far as performance goes.”
“if you just have like a good bonus structure in place, like most creators will genuinely be super happy to post to Facebook without any increase in base, or like a super nominal increase in base.”
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