SideShift · marketplace for hiring UGC creators
Sign up agencies to run campaigns for customers, and train creators as managers
About 30 agencies onboarded in one summer
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What they did
For brands without bandwidth or know-how, SideShift onboarded agency partners that take a brand's budget, run the creator program, and teach the brand to bring it in-house later, managed through a campaign managers dashboard. It also built a campaign manager course (sourcing, content strategy, best practices) offered to brands and to creators who pass thresholds on SideShift; graduates join a discoverable manager database with specialties (recruiter, strategist, ops), with plans to onboard dozens to hundreds of managers.
What happened
About 30 agencies onboarded over the summer; no reported revenue impact.
- Stage
- Launch (summer 2026 / V3 launch)
In their words
The Superwall Podcast · Canyon Pergande - How To Grow Your App 23x Faster Than The Competition“We've onboarded probably 30 agencies over the course of this summer that are running campaigns at scale.”
“we're also making it available to creators as they reach certain thresholds on SideShift. They'll be able to go through our campaign manager course, they will get added directly to the kind of discover database”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from SideShift
All 15 SideShift tactics- Once a video format wins, put 90% of creators on it and keep 10% testingWorks well for them; keeps a backup format ready if the winner saturates
- Run organic videos with 5%+ engagement as Meta ads, starting at $100 a dayGreat results at $100/day, then scaled up; no numbers given
- Tie videos to job-market anger: 'I have a master's and can't find a job'Talking-head version got 9.6M views; 6-7 of ~15 early videos hit 150-300K
- Manage all creators in one group chat and share what's workingKeeps creators bought in; one-on-one management called very hard
- Have 5 creators post twice a day on new TikTok accounts; copy the first hit10K to 150K+ users in 3-4 months on ~$10K; 16-20M views in one campaign
- Build a warm-up video format from real posts about job-hunt painStill used a year later; warms accounts well but converts poorly
More from this episode
- Hire a creator manager for a 1-month trial at $2-4K, plus 5% of bonusesGuest says it attracts good managers who push quality; no numbers
- Give creators reference videos and hooks, not scripts; approve every video before it postsGuest says it avoids paying for videos that won't convert; no numbers
- Hire storytellers new to UGC at low rates; skip anyone on 5+ campaignsGuest says they are cheaper, more loyal and need less hand-holding
- Ask creators to also post every video to Instagram and Facebook ReelsInstagram now gets 10-20% more views than TikTok across programs
- Pick a niche that seems too small, like knitting or ballet, then widenCustomers report more conversions and longer-lasting formats; niche ceiling ~$10K/month
- Consumer Club: Start with app builders, then invite info-product and e-commerce marketers moving into appsHost says the mix made the community better; no numbers
- Hire creators in Latin America for $15 a video and test new formats there~40% cheaper per video than US creators; less competition, likely higher conversion
- SideShift: Turn your best creators into managers who recruit, coach and reviewGuest calls it the most effective way to find a good manager; no numbers
- Run as ads the creator videos with 5-10x normal views and 8%+ engagementGuest says these videos naturally do better as ads; no numbers
- SideShift: Pay affiliates a cut of earnings and subscriptions for referring brands and creators