Practitioner pattern · Steve P. Young (Sells App Masters services, the App Founders paid community and Indie App Santa / Lifetime Free promos that he recommends)
Label the paywall button 'Continue' on iOS and 'Start Free Trial' on Android
Host says each wins on its platform, across all paywall screens
Workedpaywall
What they did
On the paywall CTA use 'Continue' on iOS (with 'No payment now' underneath) and 'Start Free Trial' on Android. Applies to every CTA on a three-screen paywall. Put the trial info elsewhere and use the headline for the benefit instead.
What happened
'Continue' works better on iOS, 'Start Free Trial' better on Android
Related topics
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More from this episode
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- Start with Apple Ads on search results only, just keywordsHighest-ROI platform across App Masters' partners, host says
- Give the app away free for life briefly to get first usersSome apps got 100K downloads; 10K+ signals a winner
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- Redesign the onboarding and paywall around a personal learning planRevenue doubled, $200 to $400/month, on the same downloads
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- Use a yellow crown, not a star, for the button that opens the paywallThe yellow crown performed better; no numbers
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- Headway: Lock every book except one free daily readHost hears locking more content converts better; no numbers
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- Zero: Send a weekly recap of the longest fast with a button to tweet itPeople did tweet it; the feature was later dropped
- Life Reset: Put a 'please don't delete' message in the app icon's long-press menu
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- Add animations to the onboarding screensOne founder told the host it lifted conversion 10%