GTM Sauce

An app at scale · B2C · App Masters client

Change when the app asks for a review, tied to a user action

Average rating 4.5 to 4.7, and more ratings per month

Workedaso

What they did

For a client that already had scale, changed when the app asks for a review (late October/November), moving to a triggered moment. Exact trigger withheld (shared in the App Founders community).

What happened

Ratings jumped: more ratings and average up from 4.5 to 4.7 vs August
26:30
“we asked for the review, we made a change on when we asked for a review, and you can see”
Steve P. Young
“but the ratings just jumped up, and you can see not only are we getting more ratings, we're getting more, a better average rating.”
Steve P. Young

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode