Lobby · B2C · drop-in video hangout app
Invite friends to a 1-minute video catch-up at a random minute each night
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What they did
A game layered on the real-time product to fix 'temporal density' (friends must be online in the same second). At a random minute each night a bar pops up: 'talk to your friends for 1 minute, right now'. Friends join, catch up, and the call ends automatically after 1 minute. The 1-minute cap makes it low pressure (nobody feels held hostage; 'blame the game'). Inspired by BeReal's synchronized daily prompt.
What happened
Described as a growth feature, not the main feature; no separate result given.
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“at night um, you know, at a random minute, you know, the app is going to you're going to see like a little little bar pop up”
“The reason why we made it 1 minute is that we want to make it like super low-pressure.”
“Yeah, we're definitely uh very inspired by BeReal at that point.”
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