GTM Sauce

Lyzr · B2B · AI agent software for enterprises

Sell your software inside an on-prem box, offered first to existing clients

Just launched; pre-orders open, no sales numbers yet

Unknownupsell-expansionpricing

What they did

Lyzr Optimus is an on-prem appliance (H200/H100 or AMD chips, cut off from the internet) with the full agent studio preinstalled. Four configurations, from Optimus Personal at $10,000 (a device on an executive's desk) to Optimus Max at $1M (14 bundled models, up to 10,000 concurrent users). Pitched as 95% cheaper than frontier API usage and 30 minutes to set up. Hardware BOM is ~48-50% of the price; the margin comes from the software. Pre-orders opened only to existing clients first, not listed publicly.
Stage
Launch (Launched one week before recording (2026))
14:03
“You won't find that on the platform yet because we just started pre-order pre-orders for our existing clients.”
Siva Surendra
16:58
“So there are four configurations that we are launching. Optimus Personal is for the CXOs.”
Siva Surendra
21:20
“I think just the hardware BOM alone is 50%, 48 to 50%.”
Siva Surendra
21:32
“Exactly. Because the real value is the software, right?”
Siva Surendra

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