Practitioner pattern · Marcus Burke (Sells Meta ads consulting to subscription apps and plans a paid Meta ads email course)
Match your onboarding reviews and prices to the people your ads reach
Common mismatch: young Reels traffic won't pay $80-90 a year
Unknownonboardingpricingpaid-social
What they did
If the best audience is e.g. women 35-44 on Facebook with a certain creative, tailor onboarding: show reviews from that demographic. If you drive UGC-style Reels traffic (portrait, <30s, person talking to camera), it skews young and low-intent, so a high price like $80-90/year will struggle; sync paywall and pricing with the placements and ads you run.
- Stage
- growth
In their words
Sub Club by RevenueCat · Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant“If you showcase reviews in your onboarding, then you might want to take a user review from someone that is actually in that demographic”
“So your pricing, what your paywall looks like in the onboarding, needs to be really synced up with the ads you're running and the placements you're on, so that things even get a chance to convert.”
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