Practitioner pattern · Marcus Burke (Sells Meta ads consulting to subscription apps and plans a paid Meta ads email course)
Start with Meta ads early; use Apple Search Ads to test your pricing
Guest's default channel order; no numbers given
Unknownpaid-socialapple-search-adsvalidation
What they did
Meta is usually one of the first channels to launch: it has volume and represents the audience you'll target later, and good creative is a competitive edge; it also tracks iOS better than Google Ads. Apple Search Ads buys high-intent traffic (someone searching 'weather app'), useful for validating funnel and pricing without worrying about ad quality, but it's competitive and doesn't scale.
- Stage
- early
In their words
Sub Club by RevenueCat · Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant“To me, it would usually be one of the first channels to launch, because it's a discovery channel.”
“if you're trying to validate your funnel, your pricing strategy, then Apple Search Ads might be an interesting one, just so that you know you're buying qualitative traffic”
Related topics
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- Check which placements each ad wins on, then make ads for those placementsGuest says most accounts miss this; no numbers given
- Put your best Meta ad in your App Store screenshots or videoGuest says matching the ad often lifts conversion; no numbers
- Match your onboarding reviews and prices to the people your ads reachCommon mismatch: young Reels traffic won't pay $80-90 a year
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- Follow news pages your audience reads to copy their headline and image style
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- Marcus Burke consulting: Post practical Meta ads tips on LinkedIn every dayBuilt a large backlog of consulting clients; no numbers