Maxed AI · B2C · AI lifting and fitness coach app
Film 5-10 short videos of yourself every day instead of paying creators
Founder says founder-led content brought 'so many subscribers'; no per-video numbers
Workedorganic-short-videofounder-brand
What they did
With no budget to pay ~50 UGC creators like big lifting apps, he filmed himself every day, 5-10 videos a day, pushing through the cringe of friends sharing and laughing at them. He reviewed every posted video's hold rate and skip rate to learn which formats work, and fed the best performers into paid ads.
What happened
He says founder-led content has brought on many subscribers who follow the journey; best videos became the paid ad creatives.
- Stage
- growth
“So, I started filming every day: five videos, 10 videos, getting over kind of that initial cringe and fear of, you know, your friends sending you around and laughing at you, because the reality is most people don't even care.”
“I would look at all of the videos I posted and and analyze, you know, what's the hold rate, what's the skip rate”
“And, you know, being able to do founder-led content has brought on so many subscribers to the app to, you know, follow along the journey and feel like they're a part of something.”
Related topics
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More from this episode
- Maxed AI: Put the whole app behind a hard paywall instead of selling adsNow ~$14-15K/month and 1,000 active subscribers
- Maxed AI: Charge one low yearly price upfront, about $2 a monthMRR looks low, but ~$14K came in over the last 28 days
- Maxed AI: Run your best-performing organic videos as Meta ads, raising budget slowlyScaled to ~$250/day; he finds Meta buyers higher-intent than TikTok's
- Maxed AI: Hire a few creators to post videos like yours every day
- Maxed AI: Share your app's journey openly on X, including what isn't workingAbout a third of revenue comes from people on X, he estimates
- Maxed AI: Add a leaderboard and social feed so users keep each other accountableFounder says it keeps users accountable and competitive; no numbers