Maxed AI · B2C · AI lifting and fitness coach app
Share your app's journey openly on X, including what isn't working
About a third of revenue comes from people on X, he estimates
Workedfounder-brandorganic-social
What they did
Started tweeting about 3 months before the interview, documenting the journey publicly rather than building in stealth: what's working, what's not, and his vulnerabilities. Followers who are looking for a lifting app or want to support him become subscribers.
What happened
He estimates roughly a third of revenue comes from people on X following his journey; also led to opportunities like this show.
- Stage
- growth
“So, 3 months ago I started tweeting, and it's unbelievable. I mean, I'd say roughly a third of my revenue is from people on X, which is so crazy, that are just following my journey”
“Be as public about it as possible, show everyone what's working, what's not, tell them about your vulnerabilities, and people are really supportive.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Maxed AI: Put the whole app behind a hard paywall instead of selling adsNow ~$14-15K/month and 1,000 active subscribers
- Maxed AI: Charge one low yearly price upfront, about $2 a monthMRR looks low, but ~$14K came in over the last 28 days
- Maxed AI: Film 5-10 short videos of yourself every day instead of paying creatorsFounder says founder-led content brought 'so many subscribers'; no per-video numbers
- Maxed AI: Run your best-performing organic videos as Meta ads, raising budget slowlyScaled to ~$250/day; he finds Meta buyers higher-intent than TikTok's
- Maxed AI: Hire a few creators to post videos like yours every day
- Maxed AI: Add a leaderboard and social feed so users keep each other accountableFounder says it keeps users accountable and competitive; no numbers