GTM Sauce

Maxed AI · B2C · AI lifting and fitness coach app

Charge one low yearly price upfront, about $2 a month

MRR looks low, but ~$14K came in over the last 28 days

Unknownpricingpaywall

What they did

Only plan is $24.99/year charged upfront (about $2/month). He chose it because he doesn't want a business that relies on people forgetting to cancel a subscription. RevenueCat shows low MRR as a result, but monthly cash revenue is ~$14-15K.

What happened

MRR is low by design; ~$14K revenue in the last 28 days and 1,000 active subscribers. No comparison with other price points.
Stage
launch
1:51
“You'll see here that MRR is low. That's because I don't believe in building an app relying on people to forget to cancel their subscription. So, we just charge an upfront $24.99 yearly fee, which is just really $2 a month.”
Max Hirsch

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