Maxed AI · B2C · AI lifting and fitness coach app
Run your best-performing organic videos as Meta ads, raising budget slowly
Scaled to ~$250/day; he finds Meta buyers higher-intent than TikTok's
Workedpaid-social
What they did
Take the organic videos with the best hold/skip rates and run them as paid ads. Start on a low budget and raise it gradually once there are signs of product-market fit; now ~$250/day, reinvesting all revenue into growth. He finds Meta much better than TikTok: more valuable views, higher-intent buyers, better demographic, higher willingness to pay.
What happened
Spend scaled to ~$250/day as he saw product-market fit; no ROAS or CPI given.
- Stage
- growth
“and then I started running the best performers as paid ads. So, I started on a low budget at first, but as I started to see that there really was product-market fit, I started to slowly up the budget.”
“And then, I would say right now Meta is much better than TikTok. I think the views are more valuable. I think they're higher-intent buyers.”
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