Microsoft 365 · office apps suite
Use every App Store discount tool: promo offers, promo codes, contingent pricing
Unknownpricing
What they did
Uses Apple's promotional offers and promo codes, and is evaluating contingent pricing (new at the time). Aim is to stay current with every App Store monetization feature.
- Stage
- scale
In their words
Sub Club by RevenueCat · Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft“We try to use all of Apple's promotional offers, promo codes, and contingent pricing is a new thing, we're looking into that.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Microsoft 365
All 16 Microsoft 365 tactics- Put 'Try free for one month' on the buy button, not 'Buy now'Worked in tests; no lift numbers shared
- Show paywall benefits as cards with GIFs instead of lines of textConverted better in tests; no numbers shared
- Show the yearly price as a monthly amount, like $8/month for $99/yearVery successful in an A/B test; no numbers shared
- Put the pricier Family plan first as the default, above the Personal planBoth plans sold more; the cheaper plan sold a lot more
- Pick App Store keywords for the jobs people do, like resumes or invoices
- Swap out keywords you've ranked top 3 on for a year; add new ones monthly
More from this episode
- Microsoft 365: Sell subscriptions inside the app through the App Store, not just on the websiteAbout 5x higher trial-to-paid than other direct channels, plus lots of organic traffic
- Microsoft 365: Rank for both your brand name and the tasks people will pay forAims to hold a top-3 spot in most categories; no results given
- Microsoft 365: Pack many once-a-month tools into one subscription so people keep payingGuest says suite-level retention holds up; bundle is 50-60% cheaper than separate apps
- Microsoft 365: Support every new Apple feature on launch day, like Dark Mode and Vision ProGuest credits it for keeping a leadership position; no numbers
- Microsoft 365: Use AI to let people do desktop-only work, like whole documents, on a phone
- Microsoft 365: Rank every idea by how many users it affects; fix failed purchases firstFound 5-6% of purchases failing; simplest fixes often turn out biggest
- Microsoft 365: Buy attribution and messaging tools before the mobile apps had product fitDidn't work: privacy problems and big bills for tools barely used; redone years later