Nomadtable · B2C · app for meeting fellow solo travellers
Run all 60+ creators yourself in a WhatsApp group, with one-on-one feedback
Founder credits hands-on management for much of the success; no numbers
Workedcreator-ops
What they did
Solo founder manages 60-70 creators in-house with no team: one big WhatsApp group plus regular one-on-one chats giving feedback on their videos and checking they are doing well. He does not micromanage but spends most of his time on it, because creators are his distribution.
What happened
He credits the hands-on involvement for much of the success.
- Effort
- Most of the founder's working time
In their words
The Superwall Podcast · Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral“Yeah, I do have that. Um, and I also talk to them like one-on-one.”
“I think I spend like a lot of my time talking to creators, giving them feedback, you know, making sure that they're doing well.”
Related topics
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More from this episode
- Nomadtable: Make the videos yourself until they go viral, then hire creators to copy themFirst 50-100K downloads from his own posts; now 60-70 creators and 30-44M views a month
- Nomadtable: Test every new hook on your own account; give creators only the ones that hitA good hook works for nearly every creator; founder is the top-viewed poster for 2-3 months
- Nomadtable: Keep a video format if 75-80% of viewers watch past 3 secondsFormats at that rate average 4-5K views and go viral eventually; about one hit a month
- Nomadtable: Borrow a hit text hook from another niche, react on camera, then demo the appHis first viral video, pre-launch; a creator's version got 74K likes and 30K saves
- Nomadtable: Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'Up to multi-million views, but poor engagement (300K views, 174 likes); dropped
- Nomadtable: Pay creators only $1-2 per 1,000 views, after showing them your own viral videosSigned 60-70 creators with no retainer; top creator earned $8K in a month
- Nomadtable: Always be doing something in the opening, like drinking or tying a shoeNo clear impact; dropped
- Nomadtable: Build a 12-15K waitlist before launching a social app, so it isn't emptyAbout 6K downloads on day one; enough people in hotspot cities for it to work
- Nomadtable: Put your face in every early video and share each signup milestoneLaunch users were invested fans who stuck around through early flaws