Nomadtable · B2C · app for meeting fellow solo travellers
Keep a video format if 75-80% of viewers watch past 3 seconds
Formats at that rate average 4-5K views and go viral eventually; about one hit a month
Workedorganic-short-videoanalytics-attribution
What they did
Judge a format by Instagram's 'watched past 3 seconds' share, plus average watch time (6-10s for his good formats) and engagement, not raw views. If a format consistently gets 75-80% past 3 seconds (all his good ones have 70%+), keep posting it: it will go viral eventually. On TikTok such a format gets at least 4-5K views per video. Consistent 4-5K is 'really good', and a viral hit is only a matter of time. Drop formats that get only double-digit views ('sub 50'). Expect luck: he once posted for a month at 81% with nothing going viral.
What happened
Good formats average 4-5K views per video and hit viral about once a month per daily-posting account.
In their words
The Superwall Podcast · Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral“If that is between like 75% and 80%, like, usually it's a good format. Um, even if it didn't go viral like that specific time, um, if it's hitting that consistently, I know that it's going to pretty much for sure go viral eventually”
“And if you're getting like around 4 to 5k views consistently on each video, that's like really good. Like, it's just a matter of time before that's going to go viral.”
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