Nomadtable · B2C · app for meeting fellow solo travellers
Always be doing something in the opening, like drinking or tying a shoe
No clear impact; dropped
No effectorganic-short-video
What they did
Following view coaches' advice, he always did something physical in the hook (drinking a drink, holding an object, tying his shoe). He stopped because it made no clear difference; a good text hook matters more, though actions can make a video look more natural.
What happened
He saw no big impact and stopped.
In their words
The Superwall Podcast · Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral“I used to do all these things back in the day. I kind of stopped, because I didn't see them like making that big of an impact.”
Related topics
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More from this episode
- Nomadtable: Make the videos yourself until they go viral, then hire creators to copy themFirst 50-100K downloads from his own posts; now 60-70 creators and 30-44M views a month
- Nomadtable: Test every new hook on your own account; give creators only the ones that hitA good hook works for nearly every creator; founder is the top-viewed poster for 2-3 months
- Nomadtable: Run all 60+ creators yourself in a WhatsApp group, with one-on-one feedbackFounder credits hands-on management for much of the success; no numbers
- Nomadtable: Keep a video format if 75-80% of viewers watch past 3 secondsFormats at that rate average 4-5K views and go viral eventually; about one hit a month
- Nomadtable: Borrow a hit text hook from another niche, react on camera, then demo the appHis first viral video, pre-launch; a creator's version got 74K likes and 30K saves
- Nomadtable: Film one-take hostel videos with clickbait hooks like 'never staying in a hostel again'Up to multi-million views, but poor engagement (300K views, 174 likes); dropped
- Nomadtable: Pay creators only $1-2 per 1,000 views, after showing them your own viral videosSigned 60-70 creators with no retainer; top creator earned $8K in a month
- Nomadtable: Build a 12-15K waitlist before launching a social app, so it isn't emptyAbout 6K downloads on day one; enough people in hotspot cities for it to work
- Nomadtable: Put your face in every early video and share each signup milestoneLaunch users were invested fans who stuck around through early flaws