Opal · B2C · screen time app
When someone cancels their trial, send a 50% off offer by push
Works quite well; the one re-engagement test that won
Workedcancellation-flownotifications
What they did
RevenueCat tracks subscription status; when a trial is cancelled, OneSignal sends a push notification with an offer (currently 50% off, with the offer itself being A/B tested). An in-app modal repeats the offer when the user comes back. No email: onboarding uses phone number sign-in.
What happened
Works quite well; the notable exception among failed re-engagement tests.
“With one notable exception, I'll say, like when people cancel their trial, we reengage them with an offer, and that works quite well.”
“We actually use a software called OneSignal. Great software. Currently, we send notifications with a 50% off offer actually right now, but it's being A/B tested.”
“And then also, in-app kind of modal when you come back”
Related topics
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