GTM Sauce

Opal · B2C · screen time app

Ask people's age and show a different setup or paywall by age

Unknownonboardingpaywall

What they did

Onboarding asks the user's age and differentiates the onboarding, or even the paywall, based on the answer (e.g. professionals toward the paid plan, younger users toward referrals, as the cohost suggested and the guest confirmed).
41:33
“Actually, we do that. And I would actually advise everyone to do this as well. Like, just ask people their age, and then differentiate the onboarding based on, or even the paywall.”
Kenneth Schlenker

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