Opal · B2C · screen time app
Let users see their friends' screen time, with phone number sign-in
Slight uplift in tests; some users invite friends
Mixedproduct-viralityretention
What they did
Replaced email collection with phone number sign-in, which supports a social feature where users see friends' screen time, as positive peer pressure and a support group. The feature was A/B tested.
What happened
Slight uplift; people do invite friends, but not among the top wins. Still iterating.
“We used to collect them. We don't anymore as part of the onboarding process. We have a phone number sign-in.”
“But so far, it has been A/B tested. It was a slight uplift. We do get people that invite their friends, but it's not in the three most meaningful wins so far.”
Related topics
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