Practitioner pattern · Steve P. Young (Promotes App Masters' Indie App Santa promo service; advisor to a paywall company teased for next week)
Price at $9.99, $14.99 or $19.99, not odd amounts like $12.49
Rounded prices tend to perform better in App Masters' data; no numbers
Workedpricing
What they did
Per data from John (App Masters): use rounded price points such as $9.99, $14.99, $19.99 instead of odd ones like $12.49 or $12.14.
What happened
Rounded numbers 'tend to perform better'.
“he's found that like rounded prices work better. So like instead of 14, 12.14, $12.49, you can just do $14.99 or $9.99 or $19.99”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- KBMH: Test different screenshots and app names on your App Store pageNew users 2,000 -> 6,000 per quarter with the same social traffic
- KBMH: Right after sign-in, show swipeable slides of what the app doesFounder says it worked very well; no numbers
- KBMH: Ask for an App Store rating in onboarding if users already know youTons of reviews; being moved to make room for the tracking prompt
- KBMH: Offer a free trial only on the yearly plan; monthly has noneHalf choose yearly; 50-60% of trials convert to paid
- KBMH: Give paying users a WhatsApp group where they can talk to the founderFounder says it raised conversion and retention; instant bug and UX feedback
- KBMH: When someone says they love the app, reply with the review link'Works like magic'; no numbers
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- KBMH: When new users skip the paywall, show a one-time 50% off yearly offerA large share of new revenue; regular subscription revenue unaffected
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- KBMH: Let creators make their own link and 25%-off code for a 50% commissionMost creators ignored it; active ones earned only $200-300/month
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- KBMH: Tell Meta every trial start or purchase is a 25 EUR saleAds profitable within 7 days; trial-to-paid stayed stable
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